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Selling The Invisible: A Field Guide To Modern Marketing [Hardcover] 1st Edition
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ISBN
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9780446520942
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Publisher
:
HACHETTE BOOK GROUP USA
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Subject
:
Business & Management
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Binding
:
Hardcover
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1299.0
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1000.0
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Description
Selling The Invisible: A Field Guide To Modern Marketing, published in 1997, is an easy to follow guide which focuses on the core problems of marketing, and is specifically geared towards the service industry. The book contains a number of practical and systematic tactics which will provide new concepts to build a brand. It aims to help the readers in marketing or selling a product successfully. The concepts have also been illustrated with real life examples. The author has focused on a wide range of marketing skills including price fixing, naming, branding, selling and many more, which are essential in a service industry. Many questions, even about how customers think, are answered with intuitive understanding. It is considered as one of the top business books of all time. Harry Beckwith is the founder of Beckwith Partners. He is also the author of a few books like The Invisible Touch, What Clients Love, and Unthinking. He lives in Minneapolis and is one of the world’s most respected marketers.
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